26 September 2019 | Opinion | By Sushant Raorane , Co-founder- Director, Adroit Biomed
According to a 2018 Assocham Knowledge report, the Indian nutraceuticals market is expected to grow from $4 billion in 2017 to $18 billion in 2025
According to the Food Safety and Standards Authority of India (FSSAI), a nutraceutical is a food product that provides physiological benefit and helps maintain good health. In line with this, modern nutraceuticals offer the ‘nutrition’ packaged in a ‘pharmaceutical’ format for easy access and supplementation. The increasing incidents of diseases and disorders that can directly be linked to stressful lifestyle, complemented further with external factors like air and water pollution and the degrading quality of food, have all led to the popularity of nutraceuticals as a choice to gain a holistic sense of wellbeing.
As 21st century urban humans, our bodies are exposed to multiple stressors every day. Apart from external environmental stressors, our bodies also struggle with stressors related to irregular diet, inadequate nutrition, and lack of sleep and hydration. One of the immediate impact of this state of imbalance is reflected on the skin. It is thus no surprise that one of the most popular use of nutraceuticals has been found for the management of healthy and flawless skin. Traditional measures are limited to offer beauty for a short span with no additional benefits. However, consumers are now becoming aware of the fact that skin issues are essential reflections of internal imbalances or diseases and that these need to be addressed through a deep rooted, holistic approach.
As a result, several nutraceuticals, like glutathione, the master anti-oxidant with proven benefits for holistic wellness and flawless skin, is gaining popularity. With proven anti-aging and skin whitening benefits, glutathione also offers long term protection against the harmful effects of free radicals, thus strengthening the immune system. Similarly, other components have been leveraged to create oral moisturisers and products to fight hair loss and create a healthy and beautiful body, from within. Their effectiveness has led to the increasing demand and easy acceptance of nutraceuticals.
According to a 2018 Assocham Knowledge report, the Indian nutraceuticals market is expected to grow from $4 billion in 2017 to $18 billion in 2025, accounting for an almost 21% growth, annually.
Some key factors that are driving this growth, can be listed as under:
Apart from the above, a conscious approach to create a well-balanced, fit and healthy lifestyle along with a natural inclination to choose a proactive, preventive, and protective approach to gain ‘beauty from within’, are powerful contributors to the continuous growth of nutraceuticals.