Pepsi has recently announced the launch of Pep's Place, where the cola comes first. This inventive fast beverage restaurant turns the traditional ordering process on its head.
Consumers are invited to first pick their Pepsi beverage of choice, which then prompts curated food items based on that beverage, to enhance the overall meal experience. Pep's Place opens in select locations around the US for delivery only available through PepsPlaceRestaurant.com and major food aggregators.
Pep's Place will be open every day for the next 30 days, giving customers ample opportunity to see for themselves that food is Better with Pepsi.
Todd Kaplan, Vice President of Marketing – Pepsi said, "With the launch of Pep's Place, we have designed a new 'fast beverage' restaurant delivery concept that features a menu and experience literally built around the idea of what foods go best with Pepsi, allowing consumers at home to fully optimize their meals. We are confident that by doing this, everyone will agree – and taste firsthand – how well Pepsi goes with their favorite foods."