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Naturade rolls out VeganSmart Organic All-in-one Nutritional Shakes

16 July 2019 | News

CEO Claude Tellis and CMO Kareem Cook Committed to Making Healthy Choices More Accessible for Minority Groups, Especially Within the African-American Community

Image Credit: LuckyVitamin Corporation

Image Credit: LuckyVitamin Corporation

Minority-owned Naturade VeganSmart, the premier choice for all-in-one nutritional vegan shakes, vegan recipes and a cleanse program has announced the introduction of VeganSmart All-in-One Organic Shakes.

The New VeganSmart All-in-One Organic Shakes

The new USDA Organic shakes offer a complete protein blend that contains everything you need in just one serving. "Our new shakes are the direct result of listening to our customers. They wanted the same great taste they’re used to from VeganSmart, but organic,” explained VeganSmart CMO and Co-founder, Kareem Cook. “There are two things we refuse to compromise on - ingredients and taste. It took finessing to get the product perfect, but we nailed it.”

The vegan, plant-based premium protein powder - available nationwide in natural health food retailers, health clubs, surf spots and more - is a flavor hit of creamy, smooth clean nutrition that is also low in sugar. These delicious all-in-one shakes boast the following:

Certified Vegan
USDA Organic
Certified Low Glycemic
Soy free
Gluten free
Dairy free
No cholesterol
20g premium clean plant protein
Organic vegan energy blend
Digestive enzyme blend
Fiber prebiotics
100% whole foods
Vitamins and minerals
Only 140 calories
Low sugar

“Our new flavors are out of this world, I can’t wait for everyone to try them,” shared John Lewis, Badass Vegan and VeganSmart Managing Partner. “We have our Vanilla Creme, Chai Spices, Chocolate Fudge and Wild Berries, all available in our bestselling jars, with Chocolate Fudge and Wild Berries also available in single serving packets.”

Naturade CEO & CMO’s Commitment to the Health of Minority Groups, Especially the African-American Community

Founder, Partner and CEO Claude Tellis and CMO Kareem Cook became friends while attending Duke University. Both having many family members and friends affected by diet-related illnesses or having suffered from diabetes, heart disease and other obesity-related illnesses, they knew they wanted to do more.

In 2012, after starting a healthy vending machine company that ushered in a well needed change in Los Angeles Unified School District, they acquired Naturade, a premium level natural products company distributed primarily in the natural products industry. In 2013, they met John Lewis, an internationally recognized vegan advocate and fitness expert. John explained that the best way to prevent obesity, pre-diabetes and heart disease was a plant-based diet. Later that year, they partnered together and created VeganSmart.

“Because we’ve both lost people we love due to diet-related illnesses, everything we do is with the health of the African-American community in mind,” explained VeganSmart CEO, Claude Tellis. “We aspire to create Whole Foods premium products at Walmart pricing so we don’t limit accessibility, especially in the country’s food deserts.”

And the African-American community is definitely listening and behind this dynamic duo. In fact, retired NBA superstar Grant Hill believes in Naturade’s mission so strongly, he became an investor. Naturade’s ultimate goal is to help America, with an emphasis on the African-American community, lose one million pounds.


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