PepsiCo India through its brand Quaker and Confederation of Indian Industry (CII) have come together to raise awareness around healthy eating and active lifestyle, in line with company’s commitment towards creating awareness about safe food, healthy and sustainable diets.
Under the collaboration, CII and PepsiCo India reached out to around 150 colleges and over 250 corporates across the country.
As a part of celebrations on World Food Day on 16 October, a special panel discussion on ‘Nourishing Young India’ was also organised. The discussion saw eminent panellists who busted myths around nourishment and spoke about the importance of incorporating whole-grains, protein-rich food, locally available fresh fruits and vegetables to improve the nutritional quality of our daily diet.
Speaking about the programme, Vinita Bali, Chairperson, CII National Committee on Nutrition said, “Nutrition is complex and therefore needs to be simplified so that each of us can make well informed and responsible choices about the food we eat and the lifestyles we adopt.
Additionally, Dr Jagmeet Madan, National President, Indian Dietetic Association said that “India is a young nation. Making the ‘Right and Simple Nutrition Connect’ with the important stakeholders of this country is the prerequisite to a healthy nation. The key messages in nourishing Young India are - Build a happy and healthy relationship with food; Make it simple; Focus on ingredients and diversity in your plate. The endeavour of each nutritionist today should be to create a tsunami of scientific, credible information in a palatable form for the Young India.”
Talking about PepsiCo India’s commitment under the Eat Right initiative, Ahmed ElSheikh, President, PepsiCo India, said, “Nutrition is intrinsic to human development. It is a crucial driver of a healthier society, a more productive population and a stronger economy. The National Nutrition Mission is an important initiative of The Government of India to create awareness around the right dietary habits.”
In addition, PepsiCo India has also trained over 150 college students pursuing BSc & MSc courses as Eat Right Fellows. These students will be imparting nutrition education amongst 50,000 school children across the country by end of February 2021.