HealthKart to distribute Optimum Nutrition's nutrition products in India

17 December 2014 | News | By Bureau Report

HealthKart.com, India’s leading e-commerce health website announced an agreement with Optimum Nutrition, Inc, the biggest premium sports nutrition brand globally, to offer the range of authentic products in the online space. With this agreement, HealthKart becomes the only authentic online importer for Optimum Nutrition’s premium and comprehensive line of products in India.

HealthKart has been the pioneer in the health and nutrition category in the online space by bringing access to authentic products to every consumer in India. They have achieved so by working closely with international brands and ensuring authenticity of each and every product they sell. This has further been enhanced by consumer campaigns such as HealthKart Tsunami which captured 250K as the total number of visitors in three days; The 60 days to Vegas campaign had a 50% jump in average revenue of Optimum Nutrition products and with HealthKart@Olympia, our new customer base was increased by extra 12-15%. HealthKart and Optimum Nutrition are jointly committed to providing genuine products at every consumers door step and drive awareness about this category and detailed information of the products.

Sameer Maheshwari, Co-Founder and Managing Director, HealthKart.com, said, “Sports Nutrition market in India is plagued with counterfeit products - almost 50% of the products sold in this category is suspect. To guarantee 100% authenticity of products to customers, we actively partner with global brands to ensure strict quality control during sourcing.With this partnership, two premium brands have come together to form a mutually beneficial partnership that will benefit Indian customers looking for authentic and high quality sports and nutrition products. With the synergistic and single-minded business focus on providing quality products and solutions to the customer, the partnership is a great fit.”

AvikSanyal – Country Manager India and SAARC for Glanbia Performance Nutrition, said, “We at Glanbia are excited with this opportunity and want to offer world class products to satiate the needs of our consumers and are committed to high standards of quality in every serving. The category has a huge untapped market and we are confident that e-commerce is a way to reach out to the remotest location and provide a well-informed shopper experience at your fingertips. Our constant endeavor is to grow the category through education. ”

Further, Sanyal, added, “We are happy to associate with HealthKart which has been a pioneer in the health and nutrition category in the online space. We are jointly committed to providing genuine products at every consumers door step and drive awareness about this category and detailed information on our products.”

The health and nutrition industry is in its promising phase and growing rapidly at double digit rates year-on-year. We attribute it to increasing awareness about healthy living and a desire to look and feel fit among people, regardless of age or gender.

Founded in March 2011, HealthKart.com was formed on the grounds of giving simple, effective solutions to health enthusiasts. Today, HealthKart offers India's largest range of genuine health products across categories and all major brands. The company offers more than 40 brands in the sports nutrition category.

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