The Agricultural and Processed Food Products Export Development Authority (APEDA) in collaboration with India embassy and the Abu Dhabi-based importer LuLu group, recently organised a mango promotion programme in Dubai for varieties from northern India. Juicy varieties including Chausa & Langra, sourced in collaboration with Uttar Pradesh mandi board, were displayed in United Arab Emirates.
APEDA has been initiating measures to boost mango exports from the non-traditional regions and states. The authority has also been conducting virtual buyer-seller meets and festivals to promote mango exports.
APEDA had also recently organized a mango promotion programme at Doha, Qatar where nine varieties of mangoes including GI certified from West Bengal & Uttar Pradesh were displayed at the stores of importer Family Food Centre.
The nine varieties which were exported includes GI certified Khirsapati (Malda, West Bengal), Lakkhanbhog (Malda, West Bengal), Fazli (Malda, West Bengal), Dusshheri (Malihabad, Uttar Pradesh) and Amrapali and Chausa (Malda, West Bengal) and Langda (Nadiya, West Bengal).