Herbalife Nutrition, a premier global nutrition company, announced a partnership with Tencent, China's leading internet and technology company, to help independent distributors more effectively sell products online.
Herbalife Nutrition China will efficiently link its online and offline offerings with a focus on consumer needs and driving business development forward.
The three-year plan to improve the Company’s digital capabilities will deliver a personalized online store for service providers and sales representatives on a comprehensive social customer relationship management (CRM) platform.
Tencent will be fully responsible for the technical development, including system research, requirements analysis, solution design, system design, and program development.
The partnership gives Herbalife Nutrition access to Tencent’s technologies, its social ecosystem, as well as its expertise in supporting digital transformations of companies in various industries, to help boost Herbalife Nutrition’s business growth in China.