ORGANO, one of the world's leading producers and marketers of healthy, convenient and affordable food, nutrition and beauty products, has joined IBM Food Trust, a blockchain-enabled global ecosystem for the food industry. Using the solution, ORGANO is building verifiable trust into every ORGANO product. The announcement of the platform, coined "ORGANO Products Trust" came with an introduction to the first batch of 5 top selling ORGANO products from multiple product families to be piloted, tested and launched on the Platform. The Platform is expected to scale by an additional 5 products by the end of the year covering multiple market verticals including beverages, skin care and dietary supplements.
By joining Food Trust, ORGANO is implementing a traceability strategy by selectively sharing key information about ORGANO products with interested stakeholders, such as consumers, supply partners, commerce partners, distribution partners and more, all in a highly secured and permissioned way on the blockchain. By enabling this greater level of transparency, ORGANO can collaborate more efficiently and effectively with its stakeholders across market verticals, ultimately building trust into every ORGANO product and creating new market and commerce opportunities for itself and supply partners within the ORGANO global supply chain.
A blockchain-based information-sharing platform, Food Trust securely connects supply chain data across the ecosystem with trust and transparency. In addition to providing provenance insights, members of the network are realizing benefits such as optimized supply chain processes, increased freshness, improved food safety, minimized waste and fraud, and more.
Built on Hyperledger Fabric-based open source technology, Food Trust uses a governance model to ensure companies can set rules about who can see the data they upload to the solution and for how long, and that they maintain control of their data even after it has been uploaded to Food Trust.