Godrej Appliances, one of the leading players in the home appliances industry, in partnership with UK-based Sure Chill Company, launched medical refrigerators with Sure Chill technology last year. Taking this endeavour further, Godrej Appliances has expanded and strengthened its medical portfolio further by launching a range of 6 new models.
These specialised refrigerators were designed especially to address the key need of providing precise cooling solutions for vaccines and blood, despite long power outages common in upcountry remote areas in developing and underdeveloped countries.
With holdover time of 13 days and just 2.5 hours of power requirement per day, the range was designed to handle extremities.
Keeping in mind the needs of urban and peri- urban areas where power outages are infrequent, the new Lite series is designed with a holdover period of 3 days which gives sufficient time to service and fix the product in case of any downtime.
The Lite series has been designed to offer 50% reduction in costs. In light of the limited budgets common to developing economies, this optimized series is expected to boost adoption of the superior Sure Chill Technology offered by Godrej Medical Refrigerators.
Godrej Appliances is planning to build manufacturing capacity for 30,000 units from the current capacity of 10,000 units over the next 2 years and hope to generate Rs 200 crore revenue from medical refrigerator portfolio by 2020.