Assam based Numaligarh Refinery Limited (NRL) has launched its premium quality Food Grade Wax called Pristene in the market. Food Grade Wax or Type-I Wax as classified by the Bureau of Indian Standards (BIS), is a top of the line, purest form of Paraffin Wax which passes through very stringent quality tests so as to make it safe for use in food packaging, pharmaceutical and cosmetic industries.
With the launch of Pristene, NRL will now be targeting major cosmetic manufacturers, pharmaceutical industries, food based product packaging industries and FMCG industries both in the domestic as well as foreign markets, thereby enhancing its value chain and brand equity.
The launch of Pristene will further NRL's brand equity, growth and strong hold in the wax market. Owing to huge demands of Food Grade wax which is currently met through imports, 'Pristene' aims to bridge this demand-supply gap and become a market leader in this segment too.