With an aim to help control anaemia in India, TTK Prestige in consultation with PATH, a leader in global health innovation, is developing an iron release pressure cooker with inside made of iron lining. During the process of cooking, iron minerals may infuse into the food, which will fulfil the need for iron in our body.
Over the past five decades TTK Prestige Limited, has emerged as India’s largest kitchen appliances company catering to the needs of home makers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes.
Speaking to a leading newspaper, PATH’s India Country Programme Leader Neeraj Jain said, “Anaemia, which is caused by iron deficiency in body, is one of the biggest concerns in India. We are working with TTK Prestige to develop a pressure cooker in which when you cook food, the iron gets released. The idea came from Indians’ love for cooking in pressure cooker. If we can provide controlled amount of iron into the food through the medium of cooking, it will be a small yet impactful innovation in the healthcare industry.”
Jain further added that the endeavour is to look at challenges being faced by the country and find solutions for them. Globally, anemia continues to be a serious problem with far-reaching consequences for health as well as social and economic development.
PATH is the leader in global health innovation working across five platforms namely vaccines, drugs, diagnostics, devices, and system and service innovations for harnessing entrepreneurial insight, scientific and public health expertise, and passion for health equity. By mobilizing partners around the world, PATH takes innovation to scale, working alongside countries primarily in Africa and Asia to tackle their greatest health needs.
PATH had been previously advancing an accurate, noninvasive anemia screening device that could be used in low-resource settings at the point of care by minimally trained health workers. As part of that venture, PATH had collaborated with the Masimo Corporation (Irvine, CA), the developer of two United States Food and Drug Administration-approved noninvasive, portable, and simple-to-use hemoglobin measurement devices.
As per the National Family Health Survey, 2015-16 (NFHS-4), 58.4 percent of children in the age group 6-59 months, 53.0 percent of women (15-49 years) and 22.7 percent of men (15-49 years) are anaemic in India.