23 February 2015 | News | By Bureau Report
Shimadzu Corporation, a Japanese company, manufacturing precision instruments, measuring instruments and medical equipment, has established Shimadzu Malaysia Sdn Bhd, an indirectly-owned subsidiary, to further strengthen its capabilities in the India subcontinent and ASEAN region, which have shown remarkable economic growth in recent years and are projected to continue growing in the future.
This new company is a wholly-owned subsidiary of Shimadzu (Asia Pacific) Pte Ltd, (SAP). Shimadzu Corporation also plans to establish a new manufacturing facility for Analytical and Measuring instruments and an in-house Application Laboratory, in order to strengthen manufacturing, sales and application support capabilities. Construction on the new plant is scheduled to start in October 2015 and finish in July 2016, with operations starting in December 2016.
The ASEAN and India-subcontinent regions are key growth markets with sales of $ 187.18 million estimated for FY 2016 in Shimadzu's medium-term management plan FY 2014-to-FY 2016). Therefore, in order to leverage this massive growth potential, Shimadzu is building a solid business foundation by establishing a timely product supply system and is also developing extensive sales capabilities that can focus on the needs of the local markets.
Previously, analytical and measuring instrument sales in Malaysia were conducted through Shimadzu's local distributors. However, this newly established local subsidiary of Shimadzu will now provide direct sales and service capabilities. While starting direct sales of analytical instruments, such as High-Performance Liquid Chromatographs (HPLCs), to markets such as food products, pharmaceuticals, and petrochemical, Shimadzu will continue to rely on the expertise of local distributors for sales of X-ray Fluorescence spectrometers, optical emission spectrometers, X-ray diffractometers, testing machines, and non-destructive inspection systems. This will not only help in maximizing customer convenience but will also help to further build the brand image of Shimadzu.
Shimadzu Corporation will establish a new analytical and measuring instrument manufacturing facility in Malaysia for SAP sales to South East Asia, the Indian subcontinent, and Oceania regions. This will improve SAP's ability to accommodate the particular needs of those markets, comply with regulations, and supply products in a more effective manner. Production of SAP's state-of-the-art products, which are expected to witness a substantial growth, such as the Prominence, Prominence-i, and Nexera High-Performance Liquid Chromatographs (HPLCs) and the UV-1800 UV-VIS spectrophotometer, is scheduled to start in 2016. Following these, production will be successively expanded to include other products and models. The facility will also supply some Liquid Chromatograph products to subsidiaries in charge of sales in the Middle East and Africa. This will provide product supply capabilities that are competitive in terms of quality, price, and delivery lead time, which will help expand sales in the medium and long term.