Hyderabad-based Drunken Monkey eyes New Delhi and Mumbai for expansion in 2021-22. The brand accumulatively plans to open 50 stores in Delhi and Mumbai by the end of 2021-22. Founded by Samrat Reddy, it runs on a franchisee model of operation throughout the country and has clocked a turnover of 60 crores in 2020-2021.
During the beginning of the financial year, Drunken Monkey had decided to expand to the length and breadth of the country with a major focus in North India and the metros.
Having spread their mantra of staying "Naturally High" across the country, Drunken Monkey is now concentrating on expanding not only in India but to also cover overseas.
According to Samrat Reddy, Founder and Managing Director at Drunken Monkey, "Drunken Monkey as a brand had started the dialogue on health and wellness way before the pandemic. We knew that the paramount aspect of human life is our health, and that should be nurtured with utmost care. As the saying goes 'what we consume is what we are' - natural healthy food is the only way to go. We are now on a mission to spread our wings to multiple areas so that fresh fruit smoothies are easily accessible to everyone and that too at an affordable price. We want to make smoothie bars a trend in India so that the youth can see it as a place of leisure accompanied with healthy food."
Drunken Monkey smoothies are presently available across 50 plus cities pan India including key cities like Delhi NCR, Mumbai, Chennai, Bangalore Hyderabad, Pune and Kolkata.