Nutrify India ties up with international players for nutra innovation

06 April 2021 | News

India becoming a leading global hub for nutraceuticals post-COVID-19 Image credit- Image credit-

Nutrify Today, a new channel launched by Mumbai based Nutrify India, has recently signed up with Myhealth (Belgium), Kamedis (Israel), Kreivo Health (Singapore) and Baker Dillon Group (USA)

Amit Srivastava, Chief Catalyst, Nutrify India said, “There has been a spate of interest in international companies on India and they want to access the Indian market swiftly while others want to source from India efficiently. Responsible Nutrition and evidence-based nutrition is at the center of all these conversations. This sector also has opened significantly to attract foreign investments.”

MyHealth of Belgium, and Kamedis, Israel, are attempting to find a base in India to drive innovation from botanical ingredients. Commenting on this partnership with Nutrify Today, Roni Kramer, Founder & CEO, Kamedis said. “Kamedis has excelled in patented formulations of botanical extracts for dermatological conditions. The formulations have been subjected to stringent clinical trials and have been a success story in Israel, and now entering US markets. Engaging Nutrify Today will enable Kamedis to find a strong foothold in the Indian dermatology market”.

Jurgen Broeck, Founder, and CEO, Kreivo Health, Singapore, a market access leader focused on ASEAN, European and African markets, said, “Engaging Nutrify Today will enable Kreivo Health to tap into an innovation pool in India fortifying its portfolio into its core areas of specialization. We have charted an aggressive growth strategy and intend to double up our portfolio in Europe and Africa. We also plan to tap into about USD 5 million worth of Nutra innovation portfolio from India. With Nutrify Today at our side, we are confident in tapping innovations that support responsible nutrition standards.”

Commenting on My Health’s India strategy, Raf Dybajlo, CEO, My Health said, “The portfolio at My Health undergoes clinical trials in the standards of pharma to ensure desired health outcome. My Health has witnessed success in Europe and now it is well primed to enter key markets like India. The products comply with standards of responsible nutrition set by Nutrify Today and eligible for clearance from Indian regulatory.”


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