20 November 2019 | News
Marks first foray outside of yogurt aisle with Chobani™ Oat Drink and Barista Edition and new dairy-based creamers
Chobani, has announced the company's biggest expansion ever with an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers, taking the company's fight for better food where it's never gone before.
"Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated," said Hamdi Ulukaya, Founder and CEO of Chobani. "I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious, batch-made products like Chobani Oats, and today they're helping us further deliver on our founding mission of making better food for more people."
Starting this month, in addition to several new dairy yogurt innovations, Chobani is marking a historic first by launching several new items outside of yogurt across the company's family of Oats products and brand-new dairy-based, natural, no added oil coffee creamers aimed at disrupting the creamer category. Chobani™ Oat drinks are made with organic oats, gluten-free and a good source of Vitamin D, Vitamin A, and Calcium. The company's batch-fermented oat blends, just like all Chobani yogurts, are made using only natural ingredients and contain billions of probiotics. And the Chobani™ Coffee Creamers have five or less natural, simple ingredients, including locally-sourced, farm-fresh milk and cream.
The Chobani™ Oat platform isn't meant to be a replacement for dairy as for most, it's not an either/or world between dairy and non-dairy products. Chobani knows that people aren't getting the quality, craft and taste they deserve with today's non-dairy products. When we say better food for more people, that includes those looking for non-dairy products, and that's what our new Chobani™ Oat products are all about.
The World of Chobani™ Oat includes: