Team Penske, one of the most successful teams in the history of professional sports, has announced a new marketing partnership with Thorne, naming the company as the “Official Performance Partner” of Team Penske. Thorne, one of the world’s leading health and wellness, technology, and supplement companies, has long been committed to serving and providing athletes clinically proven and certified products. Thorne currently services more than 100 professional sports teams and organizations.
Thorne’s line of key professional and NSF Certified for Sport products will be integrated into supplement plans created by Team Penske’s strength and conditioning staff for all of their pit crews in NASCAR, INDYCAR and IMSA.
As part of this multi-year relationship, Thorne will be featured in integrated digital marketing campaigns and will utilize the partnership to provide VIP experiences, consumer sweepstakes, and at-track hospitality.
“We couldn’t be happier to bring Thorne on board as our Official Performance Partner,” said Jon Rowan, head of strength and conditioning at Team Penske. “Thorne is an industry leader whose reputation for quality and safety in their nutritional supplements is above reproach and includes what all athletes should look for in making sports supplement choices. In a space where marketing trumps science, Thorne has proven that their products are scientifically backed and safe.”
“Thorne’s commitment to providing scientifically-backed natural solutions for the most unique and complex health and wellness issues is known throughout the professional sport community,” said Will McCamy, president of Thorne. “When we reviewed the plan with Team Penske to assist in addressing athlete health and performance issues, we felt we could contribute immediately by deploying our testing, data-based solutions and Thorne supplements. We are excited about this new partnership and honored by the trust Team Penske has shown in our ability to help address both the immediate and long-term health needs of their pit crews.”
Thorne is a health and technology company that is disrupting prevention and wellness. By combining dietary and lifestyle recommendations with nutritional supplement intervention, Thorne is at the forefront of personalized health, with a mission to help consumers take control of their health and live a healthy life. Thorne provides at-home biomarker tests to bring the doctor to the consumer’s home. By leveraging its sophisticated analytical software, Thorne helps consumers uncover health insights and confidently take action to optimize health outcomes. Based on individual test results, Thorne’s technology and team can deliver a personalized plan on what to eat, how to exercise, and which Thorne supplements to take.
Thorne is the only supplement manufacturer to collaborate with Mayo Clinic on wellness research and content. Thorne is currently collaborating on a series of clinical trials with Mayo Clinic, using tools of molecular assessment and nutrient-based supportive care. These efforts span across a range of applications, such as sports concussion, cognition in aging, Parkinson’s disease, ketogenic nutrition, cancer supportive care, irritable bowel syndrome, athletic performance, and others. Thorne is a proud partner of a number of U.S. National Teams, including U.S. Soccer, USA Hockey, and USA Triathlon.