An organic shot featuring Naturex’s Turmipure GoldTM has been named ‘Botanical Product of the Year’ at the 2019 Nutraingredients Awards.
Turmipure GoldTM is a natural and clinically researched turmeric product offering unprecedented bioavailability at a low dose.
In a recent clinical study, 300mg of Turmipure GoldTM was found to deliver the same amount of curcuminoids to the blood as 1926mg of Turmeric 95. This dose or lower of Turmeric 95, which is recognized as the industry standard, has been found to be efficient in more than 30 studies relating to joint health and inflammation.
To demonstrate its benefits for joint health during and after exercise, Naturex used Turmipure GoldTM to create a new supplement concept. The ‘Organic Joint Win Shot’ is a convenient 60ml liquid containing 300mg of Turmipure GoldTM. With an appealing bright orange color and on-trend taste of ginger, pineapple and lime, it is 100% organic and natural and suitable for vegetarians and vegans. It is also stable at ambient temperatures.
Alexis Manfré, Global Product Manager, Health at Naturex, said: “The liquid shot supplement is one of the most on-trend delivery formats, but standard turmeric extract is not water-soluble. Thanks to the solubility and high bioavailability of its star ingredient, Turmipure GoldTM, the Organic Joint Win Shot overcomes this problem. We’re delighted that it has received this prestigious award.”
Turmipure GoldTM is also suitable for other applications, including capsules, tablets and gummies. It is sustainable, fully traceable, and cost-effective due to its efficacy at a low dose.
The NutraIngredients Awards recognize innovation and cutting-edge research in healthy foods, supplements and nutrition. The Botanical Product of the Year category celebrates the best branded or own-label supplements, functional foods and beverages containing botanical and TCM ingredients.
Naturex sources, manufactures and markets natural specialty ingredients for the food and health industries. Naturex’s portfolio includes natural preservation ingredients, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers switch to natural ingredients and create healthy, authentic and effective products. The success of the company is based on a strong commitment to sustainability, continuous innovation and the talent of its people.
Naturex was founded in 1992 and is now part of Givaudan, the global leader in the creation of flavors and fragrances.