Tata Consumer Products ties up with IIMR to strengthen R&D efforts in millets

15 September 2021 | News

To strengthen innovation, enhance the consumer experience, and make this ancient Indian grain more mainstream image credit- shutterstock image credit- shutterstock

Tata Consumer Products (TCP) is signing a Memorandum of Understanding (MoU) with the Indian Institute of Millet Research (IIMR), Hyderabad to unlock the full potential of millets as a healthier and more sustainable alternative to traditional grains.

TCP is the parent company of the Tata Soulfull brand, which has a portfolio of millet based products for kids and adults. 

Tata Consumer Products has identified pantry and the mini meals segments as some of the key areas of focus in its growth strategy. Currently, it has the Tata Sampann brand in the pantry segment with a wide range of pulses and spices, and Tata Soulfull in the breakfast cereals, mini meals and snacking segment offering a range of millet based products for the modern Indian consumer. 

Tata Consumer Products is soon launching a new, improved version of Tata Soulfull No Maida Chocos which comes with the added benefit of seven super grains in a delicious chocolate flavour. 

The MoU will help combine the R&D expertise of the two entities and help TCP to strengthen the product portfolio in the area of millets. The MoU will focus on ramping up innovation in millets; leveraging IIMR’s understanding of grains and millet varieties; analytical expertise and spreading awareness and strengthen advocacy for millets.

 

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