Owing to this growing demand from the region, Optimum Nutrition, part of sports nutrition provider- Glanbia Performance Nutrition, will now be manufactured in India in collaboration with New Delhi-based Tirupati Lifesciences.
India will be the third manufacturing location for the brand which is otherwise only produced in USA and UK for global distribution. Long term trends from India are driven by its vast youth population and growing investment from the middle class in health and nutrition.
Speaking on this move, Glanbia Performance Nutrition India MD Satyavrat Pendharkar, said, “Optimum Nutrition is increasingly in demand in the Indian subcontinent. With this collaboration with Tirupati Lifesciences for local production we have developed global best practices on a local level. This facility will manufacture products for India, Nepal and Bangladesh to service over 50% of demand of the region by 2022.”
Irrespective of whether the product is manufactured in US or UK or India, the ingredients that go into Gold Standard Whey and the quality testing protocols are exactly the same - from the raw materials, to packaging, in-line batch sampling and post product testing. The product undergoes rigorous testing before reaching the shelves, including the informed choice certification.
The brand aims to provide the best nutrition to all fitness enthusiasts in India and with local manufacturing underway, supply and accessibility will increase further.