In line with FSSAI’s Eat Right Movement, PepsiCo India, in collaboration with United Way Delhi recently launched a week-long awareness initiative -‘Bowl of Hope’.
As part of the initiative, PepsiCo India conducted awareness around nutritious eating, active lifestyle, and the importance of whole grains in daily diets through videos and online sessions. In addition to that, PepsiCo India through its brand Quaker served over 50,000 nutritious bowls of wholegrain to the underserved communities across Delhi-NCR.
Recognizing PepsiCo India’s efforts, Dr. Jagmeet Madan, National President, Indian Dietetics Association & Principal and Professor, Sir Vithaldas Thackersey College of Home Science, SNDTWU, Mumbai said, “FSSAI’s Eat Right India movement aims to promote safe and healthy food for everyone in an environmentally sustainable way. While people are aware of healthy eating, lack of understanding of what nutritious meal consists of, makes it important to increase its awareness among people. PepsiCo India’s efforts is a step in the right direction. We need more such initiatives to help address the nutrition challenge in India at hand.”
Speaking about the initiative, Viraj Chouhan, Chief Government Affairs and Communications Officer, PepsiCo India said, “Nutrition deficiency poses a real risk to the socio-economic progress of a country. To boost nutrition in the daily diet of Indians, PepsiCo India has been promoting healthy diets and nourishing food through various interventions. We are happy to have the United Way as our partner to drive positive change in society.”