Building on its global expertise in the nutrition and wellness domain, Amway India hosted a national webinar on building a better tomorrow with a focus on nutrition in children.
Organised in association with its NGO partner SRF Foundation, the virtual platform brought together policy experts, subject-matter experts, and industry leaders to discuss current challenges and opportunities in improving nutrition and health amongst children, especially those under 5.
Speaking at the conference, Ajay Khanna, Chief Marketing Officer Amway India said, “The WHO theme of World Health Day 2021 of building a fairer, healthier world is a clarion call to strengthen action in the best possible way to make lives healthier and better for every child in the country. Aligned with Government of India's National Nutrition Mission, Amway had introduced its globally acclaimed campaign, ‘Power of 5’ aimed to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral shift among mothers and communities at large. Leveraging the success of our pilot project in Kirari village, New Delhi, we are launching the second phase of this project with SRF Foundation in Nuh district, Haryana. Under this two-year program, we intend to benefit over 51,000 people including 15,000 children in the age group of 0-8 years. I truly believe that with similar meaningful partnerships and collaborations, we can achieve the vision of a healthy India.”
Amway launched its globally successful community-based program 'Power of 5' as a pilot in India in collaboration with MAMTA Health Institute for Mother and Child. The program is targeted at the mothers and caregivers of children under the age of 5 years and aimed to improve the nutritional knowledge and practices inclusive of complementary feeding, hygiene practices, growth monitoring and dietary diversity through extensive educational interventions.