Nu-Shakti – a Royal DSM brand – has entered the burgeoning multitrillion-dollar e-commerce space by partnering with Flipkart and BigBasket. The brand’s nutritious, locally relevant, affordable food and beverage products are now easily available to consumers online.
Royal DSM is a global science-based company active in health, nutrition and sustainable living. Through Nu-Shakti, it is addressing the need for proper nutrition in daily meals across India by launching a one-of-its-kind pre-mix micronutrient supplement enriched with essential nutrients and vitamins to provide complete nutrition.
Alok Kohli, Business Director – DSM India, said, “Nu-Shakti has entered the growing e-commerce space in India, aiming to make its product portfolio available to consumers in the comfort of their homes. We want to make a positive impact on the health of people across the country via our innovative products that address the widespread nutritional deficiency. Our products enable easy fortification of food at home without compromising on taste or appearance of the food and providing consumers with a nutritious, balanced diet.”
Besides Chennai, the products have received an overwhelming response from upcountry markets such as Madurai, Coimbatore, Nagercoil and other cities of Tamil Nadu. Nu-Shakti’s product range includes Powermix for rice (fortified rice kernels), Powermix for atta (fortified atta/flour) and MixMe (fortified orange-flavoured beverage mix). Available at select modern trade outlets and kirana (retail) stores in Tamil Nadu, Nu-Shakti products have been introduced at affordable per-unit prices starting from Rs5.