Aurobindo completes Natrol acquisition

18 December 2014 | News | By Bureau Report

Aurobindo Pharma announced the completion of acquisition of assets of nutritional supplement maker, Natrol Inc. and other affiliate entities (Natrol) through its wholly owned subsidiary Aurobindo Pharma USA Inc. (APUSA). APUSA emerged as the highest and best bidder to acquire assets of Natrol under the auction process by the United States Bankruptcy Court for the District of Delaware was previously announced on November 12, 2014.

Started in 1980 with headquarters in Chatsworth, California, Natrol, manufactures and sells quality uncompromised nutritional supplements in the United States and select international markets. It offers branded products including vitamins, minerals, and supplements; diet and weight management products; sports nutrition products; products and formulas for hair, skin, and nails. Natrol’s portolio of brands includes Natrol, MRI, Prolab, Laci Le Beau, Promensil, Trinovin, Nu Hair and Shen Min.

APUSA acquired the manufacturing assets, personnel, commercial infrastructure including the well established nutraceuticals brands in USA of Natrol along with an agreement to take on certain liabilities, with a bid of $132.5 million. The assets have been acquired under a wholly owned subsidiary “Nature Acquisition LLC” and since changed to Natrol LLC. The final terms of acquisition are the same as originally envisaged during announcement made earlier. APUSA expects the profitability to improve by combining the strength of both enterprises in creating a fully integrated nutraceuticals platform in the USA and other international markets.

Mesrop Khoudagoulian, CEO Natrol said “I am pleased that Aurobindo recognizes the values of Natrol’s uncompromised quality products, loyal customers, talented employees and solid relationships with our retailer partners. We look forward to working with the Aurobindo team to further expand our over-the counter product portfolio and our reach with the financial support of strong owners.”

N Govindarajan, Managing Director of Aurobindo said, “Natrol comes with certain well established brands and an extensive distribution network consisting of retail pharmacy chains and specialty health food stores, to help us tactically position ourselves in the US nutraceuticals space and offer an effective growth strategy to expand market penetration going forward.’

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