The leading producer of Stevia sweeteners, PureCircle, has opened its first South Asia lab in India, in a bid to customize its products for Indian companies.
The Food Safety and Standards Authority of India (FSSAI) had given its nod to use of Stevia sweetener in food and beverages in the country about two years ago.
The company is aiming to use this lab to support Indian food and beverage companies as they look at developing lower calorie products for Indian consumers.
It is offering a customised range of products that complement the Indian palate, including tailored blends for carbonated drinks, juice drinks, ketchups, powdered drinks, yogurts, flavoured milks and traditional sweets with great taste and deep sugar reduction.
The company has been receiving increasing requests from food and beverage companies in India to help them formulate Stevia ingredients for their specific needs.
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