Zenith Drinks has announced the launch of Auric beverages, positioned as the world's first complete Anti-Ageing beverage.
Teams with more than 100 years of experience, Ayurvedic Doctors and ancient literature have guided Auric to create unique concoctions of 8 herbs including Ashwagandha, Brahmi and Gotu kola among others.
Auric not just helps in restoring balance of free radicals and anti-oxidants but also enhances anti-inflammation capability of mind, body and skin. Apart from functionality, Auric is an epitome of vitality.
It is 100% natural with no chemicals or preservatives. Additionally, it is low calorie and much healthier than a fresh juice which usually comes loaded with high amount of natural sugar.
Auric is currently being retailed at over 500 stores in New Delhi, Chandigarh and Gurgaon. Distribution and scale is being supplemented by an online presence at Amazon, Big Basket, Milk Basket and Auric's own website. Over the next three years, the Company plans to create a distribution network in the top 15 cities in India and in over five countries.
While Anti-Ageing - Ayurveda - Beverages is the discussion theme for today, Auric envisages a broader play in the category of Lifestyle Benefits, traditional science and convenient food formats.
The brand believes that ageing as a process starts the day we are born. 30 is when the first signs appear. Our current lifestyle leads to imbalance of free radicals and anti-oxidants along with chronic inflammation resulting in growth of senescent cells i.e. Ageing cells.
"Auric is a unique innovation in the Functional foods segment that addresses the universal need of anti-ageing for health seekers and enthusiasts. Built with the mindset of contemporary Ayurveda, Auric wants to meet aspirations of modern consumer. I am confident that Auric will be a trend setter in the functional beverages category," said founder and CEO, Zenith Drinks, Deepak Agarwal.
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