Nestlé has finally opened the doors to Maggi's manufacturing unit to allow customers to watch the entire process and be assured on the safety aspect. The video, which will be released soon, will apparently open the secret.
Questions were raised on the quality of ingredients used in the production of Maggi in 2015 when FSSAI banned Maggi Masala saying it was unsafe for human consumption with high amounts of lead and monosodium glutamate (MSG).
After a series of tests conducted in India and abroad, Nestlé’s Maggi was given a clean chit. And the Bombay High Court had lifted a government ban on Nestlé’s popular Maggi noodles.
Since its re-entry, Maggi’s market share has grown steadily from zero in November 2015 to 50 percent in April 2016. Nestlé also introduced over half a dozen new variants such as iron fortified Maggie, less-salted and so on, focusing on health aspects.
The global trend, however, shows a decline in the consumption of instant noodles in all the major markets including China, Indonesia, Japan, Vietnam, India and the US.
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