Ferrero is looking out for inorganic opportunities in India. However, Ferrero is not planning to take advantage of the relaxed FDI norms for single brand retailing. Apart from a few exceptions, the company prefers manufacturing and selling rather than retailing in India.
Despite its presence since 2008, Ferrero India is yet to capture a significant share, compared to Mondelez, which still dominates with a 65 per cent share of the chocolate segment in the country.
Its recent acquisition has already made Ferrero the third largest company in the global chocolate/confectionary market with global sales of over $12 billion, but its impact in India is expected to be negligible since most of Nestle’s confectionery portfolio is absent in India.
The largest selling brand in its portfolio in India, Kinder Joy and its toys, are manufactured at its base in Baramati near Pune. Infact, India has emerged as the second largest manufacturing hub for its Kinder Joy Toys. The facility is also used to export to its other markets.
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