Maharashtra based milk and dairy products company, Prabhat Dairy, is all set to explore the possibility of setting up possessing unit in Assam and talks are going on in this regard with the state government.
The company already has two plants in Maharashtra with a daily capacity to process 10 lakh litres of milk and produce 30 tonnes of cheese.
The company is planning to capture 10 per cent of market share by financial year 2019 and firm up the scale in institutional business in Northeast India.
The market for UHT (ultra-heat treatment) milk is growing exponentially with a compound annual growth rate (CAGR) of 32 per cent and the company aims to be a major contributor to the industry.
To achieve the growth targets, the company has planned to leverage its existing presence in the region by expanding its product portfolio.
Chief Marketing Officer and Business Head, Prabhat Dairy Limited, Nidhi Nirmal stated that North East India is one of the primary target markets for national expansion as it is one of the fastest growing in India, especially in Tetra Pak segment.
The company has strategized the products in line with the local demand by understanding the requirements of the region since Prabhat Dairy already has its presence here for a while.
The market for UHT is growing fast and so is the demand for Tetrapak is emerging as a preferred option of milk consumption in the North Eastern states.
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