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Gourmet Investments plans to revamp Pizza Express brand in India

14 JUL,2017

NFS Correspondent

Bharti Family Office-promoted Gourmet Investments plans to revamp the UK-based Pizza Express brand in India.

Gourmet Investments, which brought the brand to India in 2012 through a partnership arrangement, plans to revamp all existing and upcoming outlets through a series of hyperlocal experiences and bigger outlet formats going up to 6,000 square feet in Mumbai besides expansion in Pune and Bengaluru.

Pizza Express has over 400 restaurants across the UK and other markets like Hong Kong, India and the Middle East. In India, it has nine outlets and will launch eight more in Mumbai, Pune, Chennai, Delhi and Bengaluru in 6-9 months.

Gourmet Investments is looking at investing Rs 4.5-6 crore per outlet, and formats will range from 1,800 square feet to 6,000 square feet for the flagship outlets.

The new Pizza Express outlets in Mumbai, New Delhi, Bengaluru, Chennai and Pune will have a design, vibe and experience that reflects their local catchment in terms of popular imagery, art and culture.

In Mumbai, the outlets will be rolled out in Bandra, Kurla, Palladium, Khar and Kamla Mills.

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